Explainer Videos

2013-2015

KidAdmit, KiteReaders

Animation

Motion Graphics

Visual Design

As a B2B tool, startups often need a tool to quickly illustrate their product and how it works.

For KidAdmit, they needed a 90-second video targeted to school directors for the launch of their new online Enrollment Platform. My role was to storyboard, design and produce the completed video. I used a combination of After Effects, Screenflow, Photoshop, and Logic Express audio software.

KiteReaders needed an educationally-focused explainer video targeted to independent publishers and children's authors as potential customers. The purpose of the video was twofold: (1)Educate customers about the ebook industry and the market opportunity for converting from print to digital, and (2)Explain the benefits of using KiteReaders services for conversion, distribution and marketing. My role was to write the content, design the animations, develop the motion graphics and audio. I used a combination of Adobe Illustrator, Photoshop and After Effects.